Where can I find more information on innovative product approaches in the fisheries market place?

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Where can I find more information on innovative product approaches in the fisheries market place?

You can find more information on innovation by accessing the Success and Failure Stories tool.

One core component of identifying areas of competitive improvement involves the collection and dissemination of data revealed in success and failure stories.

Stories are entered by the users of the PrimeDSS. The stories include information on innovative product development and consumer behavior to understand which product attributes best fit customer preferences and therefore improve the possibility of a successful product launch.

All fishing sector stakeholders are invited to share their stories about success and failure experiences when launching innovative products onto the market place.