How do I know where my new product will succeed?

You can determine whether your product will succeed by using the PrimeDSS Product Success Check Tool. The tool uses a regression algorithm to calculate, based on your input attributes and market research, the best matching consumer profile for your product alongside useful information about the target demographics of your product, allowing you to make informed decisions and avoid major pitfalls when planning your product launches.

The results will give the user an indication (this is an advisory tool) of the best customer match for your product based on consumer preferences and consumption patterns. The results will identify a customer profile with detailed characteristics that will help you make informed decisions when planning your product launches.

The profile will include segment size, trend, general fish consumption, average purchase, purchase location, gender, age, education and family size. Results also show a comparative graph comparing presentation preference for the species you have chosen.