Voluntary labelling, Certification & Strategic Positioning
Certification is an element of CSR shared goal of improving business practice – although differs in the sense that in CSR the business rather than the consumer leads the change – in theory! Borne of a legislative vacuum & loss of confidence in nation states to internalise non-economic considerations valued by society. Supports ethical consumption & production by integrating social & environmental issues. Other emergent/ growth areas: organoleptic qualities, animal welfare, halal foods….