Difference between revisions of "SFS"

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= WP4: PRODUCT AND CONSUMER TRENDS =
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= Success & Failure Stories =
  
 
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== Introduction ==
 
== Introduction ==
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Prime DSS has been designed to help fishing sector stakeholders to improve their competitiveness in the Fisheries and Aquaculture markets. One core component of identifying areas of competitive improvement involves the collection and dissemination of data revealed in success and failure stories. These stories include information collected on innovative product development and consumer behavior to understand which product attributes best fit customer preferences and therefore improve the possibility of a successful product launch.
  
:WP4 will analyse the impact of consumer behaviour, market trends, innovation and product development in the seafood market. Work undertaken will be carried out in close co-operation with industry partners and key stakeholders. As a first step, micro-economic tools will be used to analyse how factors such as income, own prices and prices of substitute goods affect the demand for the chosen species. For this purpose, complete and/or partial systems of demand will be estimated. Results will highlight fish consumption within the consumers' diets, depending on country and types of consumers and will be used to simulate the effects of various price policies. In a second stage, past and current consumer preference trends will be analysed and the acceptability of fish products examined by looking at consumption in local, niche and global markets. The specific area of demand stimulation or manipulation through health, label and certification claims on one hand and negative press reports on the other hand will be analysed quantitatively where possible and compared with consumer acceptability of products using Conjoint Analysis. Finally, a database of successes and failures in product development and consumer behaviour will be used as a background material for trend research, yielding insights into product innovation and which product characteristics best fit consumers’ preferences. The outcome of the WP will be an overview of current and future trends and consumer behaviour in local, European and international seafood markets (SO4).  
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All fishing sector stakeholders are invited to share their stories about success and failure experiences when launching innovative products onto the market place. Over time, sector users will have access to a wealth of information that will provide invaluable insights into consumer behaviour and reactions to specific product attributes that will assist with launching successful products. The Success & Failure stories tool is a collections of the stories shared among stakeholders.
  
 
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== The tool ==
  
== Objectives ==
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=== Landing page ===
  
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[[File:Sfs home.png|home]]
  
*To analyse the impact of consumer behaviour, market trends, innovation and product development in the seafoodmarket.  
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In the landing page the user will be able to see the latest approved stories on the left, and also a list of stories uploaded by the user with their current status. The user can click the upload story button to open a modal where the story details can be entered and submitted for upload. Uploaded stories will then go through a review process by the DSS administrators and will either be approved or rejected by the administrators.
*To identify the recent trends in the fish/seafood consuming motivations and patterns in the main markets of Europe,using on one hand full range consumer studies and on the other, case studies of farmed and capture fish (salmon, trout, seabass, seabream, herring and cod).  
 
  
== Tasks ==
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The user can also use the search form to search for specific stories containing desired attributes and click the search button to see if any stories match their query. If no parameters are selected, all stories will be displayed.
  
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[[File:Sfs search.png|search]]
  
#Industry study cases (salmon, trout, seabass/seabream, herring and cod)
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Both at the home page or at the search results, the user can click the ''read'' link on a story to read its full content.
#Qualitative studies towards fish/seafood consumption
 
#Quantitative studies:
 
#*Household purchases in Finland and France
 
#*Impacts of increased fish consumption
 
#*Frequency of purchases
 
#*Demand stimulation/manipulation and negative press 
 
#Choice modelling
 
  
== Deliverables ==
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[[File:Sfs read.png|read]]
  
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*Industry study cases report: a collection of marketing successes and failures in the world based on clever product innovations and/or marketing activities
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== References & readings ==
*Qualitative research report: analysis interviews aimed mainly at identifying the main positive and negative drivers of fish/seafood consumption (for the chosen species)
 
*Report on the development of fish consumption and demand in France and Finland
 

Latest revision as of 11:15, 19 December 2018

Success & Failure Stories



 

Introduction


Prime DSS has been designed to help fishing sector stakeholders to improve their competitiveness in the Fisheries and Aquaculture markets. One core component of identifying areas of competitive improvement involves the collection and dissemination of data revealed in success and failure stories. These stories include information collected on innovative product development and consumer behavior to understand which product attributes best fit customer preferences and therefore improve the possibility of a successful product launch.

All fishing sector stakeholders are invited to share their stories about success and failure experiences when launching innovative products onto the market place. Over time, sector users will have access to a wealth of information that will provide invaluable insights into consumer behaviour and reactions to specific product attributes that will assist with launching successful products. The Success & Failure stories tool is a collections of the stories shared among stakeholders.

The tool

Landing page

home

In the landing page the user will be able to see the latest approved stories on the left, and also a list of stories uploaded by the user with their current status. The user can click the upload story button to open a modal where the story details can be entered and submitted for upload. Uploaded stories will then go through a review process by the DSS administrators and will either be approved or rejected by the administrators.

The user can also use the search form to search for specific stories containing desired attributes and click the search button to see if any stories match their query. If no parameters are selected, all stories will be displayed.

search

Both at the home page or at the search results, the user can click the read link on a story to read its full content.

read

 

References & readings