Innovative Price

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Innovative price analysis and willingness-to-pay

  • Sustainable label’ and ‘Nutritional & health claim’ preferences varied among species and countries (likely affected by personal beliefs, attitude and trust)
  • The PrimeDSS tool can assist the producers (fishermen, processing industries, etc.) to evaluate the consumers’ WTP and identify the segment characteristics (target)
  • For policy makers:
    • awareness and use of fish quality schemes
    • how to improve consumers’ knowledge as well as beliefs/trust?

“Knowledge about specific health and nutritional benefits of fish consumption does not appear to be very strong” (Carlucci et al. 2015)

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