WTP
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Revision as of 23:06, 1 February 2018 by Jacandrade (talk | contribs)
Contents
Willingness to Pay
Introduction
- The purpose of the Willingness to Pay tool is to determine what a customer is prepared to pay for a product based on the selection of specific product attributes for a target country market. This tool will simulate the probability of the choice a consumer is likely to make on the purchase of that product .
Methods
Models
