Innovative price analysis and willingness-to-pay

‘Sustainable label’ and ‘Nutritional & health claim’ preferences varied among species and countries (likely affected by personal beliefs, attitude and trust)
The PrimeDSS tool can assist the producers (fishermen, processing industries, etc.) to evaluate the consumers’ WTP and identify the segment characteristics (target)
For policy makers:
- awareness and use of fish quality schemes
- how to improve consumers’ knowledge as well as beliefs/trust?

“Knowledge about specific health and nutritional benefits of fish consumption does not appear to be very strong” (Carlucci et al. 2015)

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