Difference between revisions of "WTP"
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| − | :The purpose of the Willingness to Pay tool is to determine what a customer is prepared to pay for a product based on the selection of specific product attributes for a target country market. | + | :The purpose of the Willingness to Pay tool is to determine what a customer is prepared to pay for a product based on the selection of specific product attributes for a target country market. This tool will simulate the probability of the choice a consumer is likely to make on the purchase of that product . |
| − | This tool will simulate the probability of the choice a consumer is likely to make on the purchase of that product . | ||
== Methods == | == Methods == | ||
Revision as of 23:06, 1 February 2018
Contents
Willingness to Pay
Introduction
- The purpose of the Willingness to Pay tool is to determine what a customer is prepared to pay for a product based on the selection of specific product attributes for a target country market. This tool will simulate the probability of the choice a consumer is likely to make on the purchase of that product .
Methods
Models
