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| − | = Work Package 3: Supply chain relations and regulations = | + | =Product Success Check = |
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| − | :WP3 will focus on the main material flow in the supply chain (input-output structure) for the five chosen species based on publicly available data, including European catch/production as well as import and export to and from the EU. Results will form the sample frame/design for the subsequent micro level mapping of different product categories of the chosen species for key market segments (local, niche and commodity (European/international). The mapping will cover catch or hatching/harvesting through the various stages of processing, distribution, retail and food-service marketing channels. Focus will be on evaluating impacts of mandatory and market-based regulatory regimes along with governance and power-relations within the supply chain on risks, costs and rewards to participants. Using key informant interviews and systematic survey methods, primary data - qualitative and quantitative - will be collected from producers’ organisations, sales organisations and individual production companies. Using revealed and stated preference methods, non-market value associated with aquaculture and captive fisheries will be assessed and used for improved societal decision making. Special attention will be paid to the effects of different management systems. The outcome of the WP will be to map supply chains and assess of formal and market-based governance (including certification and harmonisation schemes) and ‘non-market values’ on competitiveness in the target sectors. | + | :The purpose of the Product Success Check tool is to determine factors that will help you to make informed decisions so that you can avoid major pitfalls in planning your product launches. |
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| − | == Objectives == | + | == Methods == |
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| − | *Describe the configuration of global value chains (GVCs) for the five selected species
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| − | *Assess the impact of governance on the chosen value chains
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| − | *Assess current use and potential of market-based labelling and certification schemes
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| − | *Evaluate industry dynamics influencing the competitiveness of the European seafood industry
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| − | *Assessment and valuation of non-market effects of aquaculture and capture fisheries
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| − | == Tasks == | + | == Models == |
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| − | #Value chain analysis
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| − | #Market institutional analysis
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| − | #Labelling and certification schemes
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| − | #Industry dynamics, opportunities and threats
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| − | #Assessment and valuation of non-market effects of aquaculture and capture fisheries
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| − | == Deliverables == | + | == Reports &Data == |
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| − | *Report on description of value chains and input-output structure.
| + | == The tool == |
| − | *Report on market institutional analysis and implications for competitiveness.
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| − | *Report on costs & benefits of compliance with voluntary marketbased labelling & certification schemes.
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| − | *Report on evaluation of industry dynamics, opportunities and threats to industry.
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| | + | == References & Readings == |
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