http://dsf.primefish.cetmar.org/w/index.php?action=history&feed=atom&title=Deliverable_4.1 2026-04-25T08:54:50Z Revision history for this page on the wiki MediaWiki 1.29.0 http://dsf.primefish.cetmar.org/w/index.php?title=Deliverable_4.1&diff=1174&oldid=prev 2018-11-06T09:22:25Z

<p></p> <table class="diff diff-contentalign-left" data-mw="interface"> <col class='diff-marker' /> <col class='diff-content' /> <col class='diff-marker' /> <col class='diff-content' /> <tr style='vertical-align: top;' lang='en'> <td colspan='2' style="background-color: white; color:black; text-align: center;">← Older revision</td> <td colspan='2' style="background-color: white; color:black; text-align: center;">Revision as of 09:22, 6 November 2018</td> </tr><tr><td colspan="2" class="diff-lineno" id="mw-diff-left-l1326" >Line 1,326:</td> <td colspan="2" class="diff-lineno">Line 1,326:</td></tr> <tr><td class='diff-marker'>&#160;</td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>In small companies the promotional activities were often limited to marketing efforts by the owner who would engage with potential clients to promote products which have successfully passed the development and prototype testing stage. Accepted products would be advertised through local media sources (newspapers, magazines, radio, TV) or the participation of a company representative at social events. Considerable advertising effort and expenditure was reported in one of the highly successful large scale companies. TV advertising campaigns at this company were run annually and online and social media advertising continuously, tailored to the like of younger consumers. TV campaigns were reported to be successful in recruiting new consumers in the long term. The company is also building awareness through the organisation of events where consumers are encouraged to participate. It is the company’s strategy to educate consumers, with particular focus on young generations. On the other hand, a highly successful product from a small scale company was completely dependent on the promotional activity by the owners and their direct engagement with customers.</div></td><td class='diff-marker'>&#160;</td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>In small companies the promotional activities were often limited to marketing efforts by the owner who would engage with potential clients to promote products which have successfully passed the development and prototype testing stage. Accepted products would be advertised through local media sources (newspapers, magazines, radio, TV) or the participation of a company representative at social events. Considerable advertising effort and expenditure was reported in one of the highly successful large scale companies. TV advertising campaigns at this company were run annually and online and social media advertising continuously, tailored to the like of younger consumers. TV campaigns were reported to be successful in recruiting new consumers in the long term. The company is also building awareness through the organisation of events where consumers are encouraged to participate. It is the company’s strategy to educate consumers, with particular focus on young generations. On the other hand, a highly successful product from a small scale company was completely dependent on the promotional activity by the owners and their direct engagement with customers.</div></td></tr> <tr><td class='diff-marker'>&#160;</td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'>&#160;</td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td></tr> <tr><td colspan="2">&#160;</td><td class='diff-marker'>+</td><td style="color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins style="font-weight: bold; text-decoration: none;">&amp;nbsp;</ins></div></td></tr> <tr><td class='diff-marker'>&#160;</td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'>&#160;</td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td></tr> <tr><td class='diff-marker'>&#160;</td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>== References &amp; Readings ==</div></td><td class='diff-marker'>&#160;</td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>== References &amp; Readings ==</div></td></tr> <tr><td colspan="2" class="diff-lineno" id="mw-diff-left-l1478" >Line 1,478:</td> <td colspan="2" class="diff-lineno">Line 1,479:</td></tr> <tr><td class='diff-marker'>&#160;</td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'>&#160;</td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"></td></tr> <tr><td class='diff-marker'>&#160;</td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>Yin, R. 1994. Case study research: Design and methods . Beverly Hills.</div></td><td class='diff-marker'>&#160;</td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>Yin, R. 1994. Case study research: Design and methods . Beverly Hills.</div></td></tr> <tr><td colspan="2">&#160;</td><td class='diff-marker'>+</td><td style="color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins style="font-weight: bold; text-decoration: none;"></ins></div></td></tr> <tr><td colspan="2">&#160;</td><td class='diff-marker'>+</td><td style="color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins style="font-weight: bold; text-decoration: none;">=== [http://www.dsf.primefish.eu/w/images/d/da/D4.1_Industry_study_cases_report.pdf Download Full Report] ===</ins></div></td></tr> </table>

Andrew http://dsf.primefish.cetmar.org/w/index.php?title=Deliverable_4.1&diff=1070&oldid=prev 2018-10-24T12:39:49Z

<p></p> <a href="http://dsf.primefish.cetmar.org/w/index.php?title=Deliverable_4.1&amp;diff=1070&amp;oldid=1069">Show changes</a>

Jacandrade http://dsf.primefish.cetmar.org/w/index.php?title=Deliverable_4.1&diff=1069&oldid=prev 2018-10-24T12:39:20Z

<p>Created page with &quot; = Deliverable 4.1 - Industry study cases report: A collection of marketing successes and failures in the World based on clever product innovation and/or marketing activities...&quot;</p> <a href="http://dsf.primefish.cetmar.org/w/index.php?title=Deliverable_4.1&amp;diff=1069">Show changes</a>

Jacandrade